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Krispy Kreme on the way, but will it be successful?

Scott Welsh's picture
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Krispy Kreme has announced it has plans to expand from it's Hong Kong location into mainland China, with Shenzhen being the first mainland city to host the rich donut-maker. The China Economic Review reports:


"We are negotiating with the franchisor but nothing has materialized yet," said Jim (Krispy Kreme's Hong Kong CEO). "Shenzhen is a migrant city, many are from the north, and the people are more receptive to fried products."
Read More...http://www.zhongnanhaiblog.com/2008/04/krispy-kreme-on-the-way-but-wi.htm

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oh yeah

mimo's picture

oh yeah

The one in HK is terrible.

The one in HK is terrible. Tastes nothing like the US stores. They don't even offer a donut with the "kreme" filling Krispy Kreme is known for. That's a like McDonalds not having a Big Mac. I don't eat there more than a couple of times a year so I wouldn't even care if it was here.

What Shenzhen needs in the way of American food are the following -

More Subways, a real Hamburger place that isn't McDonalds, throw in a Hooters since they are in Shanghai and Beijing anyway.

and completely unreasonable wishful thinking would be a Chipotle and a Which Wich

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